A passionate storyteller on a mission to use her expertise in art direction, visual design & strategy to connect brand truths to culture.
eleni tzaneros
selected work
Rubber Tracks x Vince Staples Activation
Jack Purcell Activation
Dove x It’s Lennnie Collaboration
The Real Cost of Beauty Purpose Driven Campaign
Project Show Us Purpose Driven Campaign
Holiday ‘24 Lifestyle Campaign
All Points East Activation
Spark Your Senses Campaign
Converse x My Melody & Kuromi Product Launch
A passionate storyteller on a mission to use her expertise in art direction, visual design & strategy to connect brand truths to culture.
eleni tzaneros
selected work
GMR Brand Identity
Converse Color Campaign
All Points East Activation
Jack Purcell Activation
Dove x It’s Lennnie Collaboration
The Real Cost of Beauty Campaign
Project Show Us Campaign
Brewed For This Campaign
Rubber Tracks x Vince Staples Activation
Holiday ‘24 Lifestyle Campaign
Spark Your Senses Campaign
My Melody & Kuromi Collaboration
info
She likes to think big—like cosmos big—with an attention to detail down to the atom. Science analogies aside, she strives to create work that is bold, clever and powerful. She leads with quiet confidence, empathy and high standards that break boundaries. You can count on her to listen first, speak when it matters and relentlessly learn from and grow with those around her.
Skills &
Capabilities
Art Direction
Conceptual Ideation
Creative Strategy
Visual Design
Branding & Identity
User Experience Design
Adobe Creative Suite
Storyboarding
Photography
Illustration
Public Speaking
Copywriting
Experience
Senior Creative at Converse - Nike Inc.
Shaping global digital content rooted in marketing and driven by the intersection of sport and lifestyle.
Associate Creative Director at Publicis Groupe
In my seven years at the agency I developed 360° global campaigns that refreshed brand perceptions and drove marketing initiatives across print and digital media.
Clients: Dove, Dunkin’, Caress, St.Ives, Ram, Jeep, Northeastern University, CVS, Dick’s, OxiClean, Q-tips, Grey Goose, Pfizer, UBS
Art Director at Grey Group
Designed digital marketing for brands under the Eli Lilly account.
Designer at Alessandro / Weber
Collaborated on packaging design and brand identity for clients such as Play-Doh, Goya Foods and more.
Creative Head at Green Villain
Developed the branding and digital marketing for a Jersey City based street art program and record label.
Syracuse University
College of Visual and Performing Arts, BFA Communications Design
Awards
Bronze Adforum PHNX Award for Strategy & Technique 2023
Silver Cannes Lion for Change 2019
Internet Advertising Competition Best Beverage Integrated Ad Campaign 2017
Paul Leibowitz Award for Communications & Digital Design 2016
Dreamville Records Commissioned Poster Design Winner 2015