Rubber Tracks x
Vince Staples

For the launch of Vince Staples' Cry Baby, Converse Rubber Tracks partnered with the artist to create an immersive fan experience featuring a surprise ticket giveaway, personal meet-and-greet moments, and custom Cry Baby Chucks hosted at the legendary Undefeated store on Melrose Avenue. I led the creative execution of the activation and helped shape the fan experience, while also conceiving a giant inflatable Cry Baby installation that extended beyond the campaign, becoming a recurring tour asset and generating ongoing social visibility.