Converse Holiday ‘25

For the Holiday ’25 season, we put our muse—the creator—at the center, showing up like only Converse can by defying the conformity that often defines this traditionally expected moment. We developed the platform Keep Giving, bringing creators together to capture lifestyle content that expressed the energy of an unconventional celebration. I worked on developing this concept for the lifestyle shoot, art directed product photography and shaped the visual design system for global digital and retail touchpoints. As part of the design language, I hand drew an adaptation of our brand font that helped drive brand distinction in the marketplace.