Goya Organics

Goya's next move was to launch the first set of products in their new organic line of food produced and processed without the use of synthetic fertilizers and pesticides. We took their iconic logo and evolved the lockup to include the word "Organics", which would live on across all future organic products. For this new set of products (black beans, red kidney beans, and chick peas) we had to ensure that their packaging stood out against their classic blue label cans.