Goya Organics

Goya set out to introduce its first organic product line—foods produced without synthetic fertilizers or pesticides—and partnered with us to bring it to life. We refined their iconic logo by developing a new “Organics” lockup, creating a distinctive mark that will unify all future organic offerings. For the launch SKUs (black beans, red kidney beans, and chickpeas), we designed packaging that clearly differentiated the line from Goya’s classic blue-label cans while maintaining brand recognition.