eleni tzaneros
A passionate storyteller on a mission to use her expertise in art direction, visual design & strategy to connect brand truths to culture.
selected work
Rubber Tracks x Vince Staples Activation
The Real Cost of Beauty Purpose Driven Campaign
All Points East Activation
Dove x It’s Lennnie Collaboration
Jack Purcell [Coming Soon]
Project Show Us Purpose Driven Campaign
Keep Giving Lifestyle Campaign
Spark Your Senses Campaign
Converse x My Melody & Kuromi [Coming Soon]
info
I like to think big and craft with a meticulous eye for detail. I strive to create work that is clever and powerful. I lead with quiet confidence, empathy, and high standards that push boundaries. You can count on me to listen first, speak when it matters, and relentlessly learn from and grow with the people around me.
Skills & Capabilities
Art Direction
Conceptual Ideation
Creative Strategy
Visual Design
Branding & Identity
User Experience Design
Adobe Creative Suite
Storyboarding
Photography
Illustration
Public Speaking
Copywriting
Experience
Senior Creative at Converse - Nike Inc.
As a member of the Global Brand Creative team, I shape marketing and retail experiences at the intersection of sport, music, and lifestyle.
Associate Creative Director at Publicis Groupe
In my seven years at the agency I developed 360° global campaigns that refreshed brand perceptions and drove marketing initiatives across print and digital media.
Clients: Dove, Dunkin’, Caress, St.Ives, Ram, Jeep, Northeastern University, CVS, Dick’s, OxiClean, Q-tips, Grey Goose, Pfizer, UBS
Art Director at Grey Group
Designed digital marketing for brands under the Eli Lilly account.
Designer at Alessandro / Weber
Collaborated on packaging design and brand identity for clients such as Play-Doh, Goya Foods and more.
Creative Head at Green Villain
Developed the branding and digital marketing for a Jersey City based street art program and record label.
Syracuse University
College of Visual and Performing Arts, BFA Communications Design
Awards
Bronze Adforum PHNX Award for Strategy & Technique 2023
Silver Cannes Lion for Change 2019
Internet Advertising Competition Best Beverage Integrated Ad Campaign 2017
Paul Leibowitz Award for Communications & Digital Design 2016
Dreamville Records Commissioned Poster Design Winner 2015